Happy Chinese New Year!

Today is the first day of the Lunar Calendar! Most of the Eastern Asian countries run on a Lunar system instead of the Solar one that we are familiar with. Instead of following the 365-day rotation around the sun, people in Asia follow the faces of the moon and determine the new month following a “full moon”.
Chinese New Year is a very festive holiday in Asia. People would spend its whole month celebrating, paying respects to the ancestors, and praying at temples. On New Year day, there would be many traditional lion dances and red envelopes (containing good luck money) being passed out to younger kids as they give blessing to their elders.
Addition to the Lunar calendar, the Asian and Pacific Islander also follow the “Chinese Zodiac.” The Chinese Zodiac consists of 12 legendary animals, one animal representing one year. This year is the Year of the Dragon. A dragon is a legendary creature. All legendary stories about Chinese dragons are from the sky, which means heaven in China.

View the Happy Lunar New Year message from Obama!
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The SRE Museum

When was the last time you have visited SRE? Have you visited our museum? Our museum feature many of these beautiful, old italian espresso machines. If you have not, please stop by and explore this timeless collection!

Allow these beautiful machines orchestrate your mornings to the tune of coffee.
Please check out our eBay Store » Old Italian Machines to buy your instrument today!

 

 

 

SRE 2011 Christmas Sale!

	»  Christmas Syrups »  Torani Pumpkin Pie Sauce »  Torani Italian Eggnog »  Brown Sugar Cinnamon »  Shortbread »  Gingerbread »  Toasted Marshmallow »  Peppermint
	This is a Limited Time offer! Terms and Conditions may apply. Contact SRE for questions. Sale ends this Friday!

Christmas is just around the corner…

For Christians and Catholics, Christmas is spending time with friends and family to celebrate the birth of Jesus Christ. For many, Christmas is about exchanging gifts, exchanging hugs, and exchanging greetings with people around you. Christmas is a holiday of joy and cheers!

In our opinion, what differentiates Christmas from other holidays is that we give and receive gifts. From our childhood, there’s a man called Santa who brings us presents on Christmas Day and as we get older, we take on that role of Santa Clause. Gift giving is one of the hardest thing to do…there are so many gift possibilities, but only a few meet the “Oh! That’s a great gift!” category. Are you looking for that “great gift”?

 

Most of the time, this warm-loving holiday is celebrated on a cold day in December (Well, here in America, anyways). What better way to add warmth to your day than a cup of hot chocolate or hot latte?

Here are some great gift ideas just for you and your friends.

 

Christmas Syrup               |     Tutti Espresso Machine     |          Lola Pasta Machine    |   Caress Margarita Machine

 

Please visit our SReStore, eBay Store and Amazon Store for related products and more gift ideas!

Another fun thing about Christmas is the family get-together and the annual Christmas party at “The office.” You know what that means! (Party!)
Here at SRE, we offer equipment rentals for a fraction of the cost (Yes! You can have that Espresso or Granita (Margarita) machine to spice up your party!)

Please contact Stefanie @ (817) 676 – 9001 or stefanie@sreweb.com

For more information about renting a machine, please go to the ‘Service‘ tab.

Happy Holidays!

T`is the Seasons for… Pumpkin Pie Sauce for your Drinks!

Thanksgiving and the cold weather is just around the corner. Are you in the mood for Pumpkin Spice Latte?

You can get it instantly by using Torani’s Pumpkin Pie sauce. It tastes just like the retail Pumpkin Spice Latte! (To order, please refer to the ‘SReStore’ tab or by visiting our Amazon store.)

Add this delicious blend of pumpkin and spices to your lattes, mocha, cocoas, shakes, you name it, for the special feel of “T’is the Seasons.”

Amazon Reviews:

 “Its the real deal. I used this to attempt to duplicate the Pumpkin Spiced Latte at Starbucks and it did not fail me…it was identical to the real thing. I also made home made waffles with this as well and the Pumpkin Waffles were unreal good. Great Product.”  – Edward Beyer

“Hard to find a syrup that is just like Starbucks pumpkin spice lattes but this is pretty much a straight match. Very good only wish it was sugar free.”  -  K. Sirmans

”I love Starbucks Pumpkin Spice Latte but the nearest Starbucks is 12 miles away so…after making my own unsatisfactory pumpkin spice sauce I found Torani and it’s really, really good.”  -  AnneMcD

The Importance of the Presentation of Food

Presentation and Design is one of THE MOST important factors of any business in any industry whether it is food, car, building, clothing, hair salons, landscaping, and many, many others to be mentioned.

In the food industry THE MOST important factor is presentation first, then comes taste, smell, texture, freshness, quality and other characteristics.  There are some other very important factors that are vital to being successful, especially in the food serving business, such as service, availability, speed, choices, food cost to the consumer and for the business owner, professionalism of staff, knowledge of the products, and again many, many others to be mentioned.

Most of the items mentioned above are basic knowledge that all of us in the serving consumer business are aware of.  With this, let’s see together what the important sales and profit factors that can make a major difference in our Gelato products.

Presentation
Here is a picture of a Gelato case with a decoration for each flavor.  Using your own imagination and talent to decorate, without dedicating too much time,  is what makes the difference and fun in the business.  The consumer will always be amazed by your presentation and personal touch.

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Basic Pasta Tips

The eighties, nineties and now the new millennium have made fresh pasta a sure winner in culinary adventures. Too bad after paying so much attention to making it the best pasta, most restaurants mess it up by cooking it improperly. Everybody knows that cooking pasta is simple (we do it so well at home). Fill a large pot of water 3/4 full, put it to a boil, drop in the pasta, cook it to perfection (al dente), then put the whole in a colander. The water will run to the drain faster than the pasta into the plate. Nobody would think of using the same water over and over to cook more pasta. Pasta, when cooking releases starch in the water (you notice how cloudy it gets in the process) and repeated cooking will make the water rancid and bitter. This inevitably will alter the taste of pasta when cooked in that water. The best way to cook pasta, therefore, is in clean water every single time. The second best way is with a pasta cooker. That, although is not providing clean water to every dish will give water that is 90% clean every time. The second common mistake is to serve pasta well piled on the plate with a crown of sauce on top! From the colander pasta should go not on the plate but in a pan where a serving of the desired sauce is waiting, sizzling. Toss it, mix it well for 10 seconds and from the pan slide it on the plate. Put a leaf or stem leafs on and serve!

New Machine Manuals Page!

We have a new webpage for finding manuals for your machines! The site is easy to use, it takes just 3 easy steps to find the manual you need. To begin, head here and select the type of product you own. After that, select the manufacturer of the product, then the model of the product. Once all three are selected, a download button should appear at the bottom right of the page, click that and it will bring you to your machine manual. Enjoy your manual!

Panini Misconceptions

I thought by now panini would have been the item of choice for American lunch goers. It is not, and that is because the restauranteurs have misunderstood what a panini is all along (at least the majority of them). The belief that a panini is a hot sandwich is totally flawed, and since that is the interpretation of the restaurants, it has made quite an impact on the thought of the customers. It is important though that this misunderstanding is cleared once and for all, this is what panini are all about. A panini is nothing but an Italian sandwich with romance. It is served either as it is attractively displayed in the refrigerated case present in most italian delis, or it can be heated between 2 hot surfaces on a panini grill. In Italy 70%-80% of the paninis are eaten just as they are displayed and not heated. So lets dismiss once and for all the assumption that to be called panini it needs to be hot.

Happy Labor Day Sale from SRE!

To see our Labor Day Sale, click here – http://eepurl.com/fsmCo